Boost CEO Sales

CEOs and Chiefs of Staff, if you build a repeatable system to drive CEO sales, you will massively grow your company and derisk your company’s 2024 revenue plan.

We recently implemented CEO sales operations to increase deal origination by 20% and boost topline revenue growth by 10%.

And if you’re not making time to do more CEO sales, you’re in breach of your main goal in the Office of the CEO - to grow your company.

So, how do you get started? Here are 5 steps to build the CEO sales function:

1. CLEAR THE CEO CALENDAR

Remove meetings from the CEO calendar and dedicate at least 2 hours of timeblocks each week to execute CEO sales activity.

2. SCAN YOUR CEO’S NETWORK OF CONTACTS

Take your ideal customer profile and apply it as a filter to your CEO’s network. Leverage Sales Navigator to identify target prospects that are 1st degree or 2nd degree connections.

3. EXECUTE OUTREACH CAMPAIGNS

Send personalized messages to 1st degree connections. Ask for warm introductions to 2nd degree connections. Deliver multi-message email and LinkedIn outreach campaigns to start conversations that dramatically increase deal origination.

4. BRING IN THE CEO TO CLOSE BIG DEALS

For non-CEO originated deals, when a deal is nearing the finish line, put the CEO on the field to close the deal. Increase your win rate and drive topline growth.

5. TRACK CEO SALES IN A CRM

Track the success of outreach campaigns, deal origination, and win/loss rates for CEO sales activity. Identify pain points and development areas to increase origination and close rate even more.

So, CEOs and Chiefs of Staff, there you have it. Follow these 5 steps to build the foundation of your CEO sales operations function.

The more time you invest in CEO sales, the more revenue you’ll get out. It’ll pay itself out, many times over.

Interested in boosting CEO sales? Reply to this email.

Events

𝗝𝗼𝗶𝗻 𝗺𝘆 𝗹𝗮𝘂𝗻𝗰𝗵 𝗽𝗮𝗿𝘁𝘆 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻 𝗲𝗮𝗿𝗹𝘆 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝟮𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗺𝘆 𝗖𝗵𝗶𝗲𝗳 𝗼𝗳 𝗦𝘁𝗮𝗳𝗳 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸!

𝗪𝗵𝗼'𝘀 𝗶𝗻𝘃𝗶𝘁𝗲𝗱?

-Founders & CEOs who want to let go and do more by hiring a Chief of Staff
-Chiefs of Staff looking to leave a legacy by building the CEO's Office
-Executive Assistants exploring the next step in their ExecOps career
-Chief of Staff Job seekers looking to become an executive’s right hand
-Investors who want to derisk their investments with the Office of the CEO

𝗟𝗮𝘂𝗻𝗰𝗵 𝗣𝗮𝗿𝘁𝘆 𝗗𝗲𝘁𝗮𝗶𝗹𝘀

Wednesday March 13, 2024 at 11am ET / 8am PT / 4p GMT

» RSVP for the launch party here here. Send me a DM if you can’t make it and I’ll be sure to send you an advance copy.

We’ll start the party by exploring more of my motivation and process for writing this new playbook. Next, we’ll review novel content areas, like how to land a Chief of Staff interview. We’ll also revisit the greatest hits, like how the Chief of Staff job is 100x better than getting an MBA. Finally, we’ll conclude with upcoming Cedar events - webinars, roundtables and the launch of The Office of the CEO Playbook.

𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗨𝗽𝗱𝗮𝘁𝗲

I released the 1st Edition of my playbook in February 2023 to my humble LinkedIn audience. Since then, it’s made an industry impact on 3,000+ professionals working at companies like OpenAI, McKinsey and the US Department of Energy. Playbook readers hail from 81 countries all over the world (Nigeria, Monaco, and Australia!) and some have even called it “pure gold.”

And over the past year, I’ve continued to write furiously on all things related to ExecOps, Chief of Staff and CEO Office. These novel insights are pulled from my conversations with Chiefs of Staff at orgs like VMWare, the US Navy and Citi as well as my firm’s ExecOps consulting work for leaders at the Princeton Plasma Physics Lab, a top legaltech startup and a confidential private-equity backed company, among others. This has inspired me to update the playbook.

I’m pleased to report that the 2nd Edition includes 26 new pages of content, covering Chief of Staff 101; How to hire a Chief of Staff; How to get a Chief of Staff job; How to start building the Office of the CEO; How to become an elite Chief of Staff; How to build C-suite operating systems and more.

𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁

Stay tuned for a dedicated playbook roadshow where I speak in-person and on LinkedIn Live on specific chapters. Intimate roundtables with top Chiefs of Staff to follow where we review best practices and troubleshoot common problems. Finally, The Office of the CEO Playbook... more to come.

» RSVP for the launch party here here. Invite a friend or two. See you there!

Chief of Staff Jobs

Welcome to our Chief of Staff job board. If you have a Chief of Staff job you’d like shared to 1,000+ readers of this newsletter or need hands-on recruiting help to hire your Chief of Staff, reply to this email.

Chief of Staff, Intel, Santa Clara, CA, Tech, Corporate

Chief of Staff, TCW Group, Los Angeles, CA, Financial Services, Corporate

Chief of Staff, Room to Grow, Bronx, NY, Education, Non-profit

Chief of Staff, Yale, New Haven, CT, Education, Non-profit

Chief of Staff, project44, Chicago, IL, Software, Corporate

Regional Chief of Staff - Financial Institutions, BCG, Chicago, IL, Consulting, Corporate

Chief of Staff, City of Seattle, Seattle, WA, Government

Chief of Staff Worldwide Financial Services, Microsoft, Redmond, WA, Corporate

Help Us Grow

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Thanks for reading! Stay tuned for next week’s edition.

Until next week,

Mackenzie

Mackenzie Lee | Founder & CEO
M: 650.283.4152 | E: [email protected]
New York City, NY
www.CedarChief.com

At Cedar, we turn executives into fast and fearless leaders.

Thanks to technology, changing markets, and demanding investors, the C-suite job is tougher than ever. We help executives find freedom from blockers and busywork.

Our mission is to help 1 million CEOs and their C-suite teams let go and do more of the things that matter. We help you hire a Chief of Staff, build an Office of the CEO, and implement C-suite systems.

On average our clients see a 25% meeting reduction, 20% strategic sales increase, and 2x speed-to-execution in their first 90 days with us. Data is continuously analyzed to improve performance and accelerate growth.